A few months ago, I was purchasing a table from Brookstone online when I saw that I could get free shipping by adding a small item to my order. I searched the site for items under $20 and came across the Mission EnduraCool™ Instant Cooling Towel. Since I am partial to the chill temps of fall and winter (SoCal-style) and suffer through the heat of summer, I threw this towel in the cart. It was almost an afterthought, but in the months since I received my order, I have used the table exactly twice, while this towel has become an indispensable accessory.
There are no chemicals, cooling packs, or technological gadgetry involved. The towel is made from polyester and nylon using a proprietary process that allows the fabric to absorb and trap moisture. When you soak it in water, wring it out, then snap it between your hands, air circulates through the fabric, cooling the towel to 30 degrees below body temperature. You can drape it around the neck, wrap it about the head, or put it on any overheated area of the body for instant relief. After using it for the first time, I informed my friends and family that they should expect to see this towel hanging around my neck until November.
The company’s website states that the fabric will stay cool for up to two hours when wet, but I’ve used the towel on my nightly walk and found the next morning that it’s still cool and slightly damp. My sister recently took one with her on a trip to the desert and said that it dried out fairly quickly in the arid climate, so its staying power will depend on the environment. If the towel starts to lose its cooling properties, simply wet it again and snap it to reactivate. It’s reusable and machine washable, so I predict that this towel will see me through several summers—and workouts.
If the summer heat literally makes you swoon, chill out! The next time you’re loading up your shopping cart, make sure to throw in the towel and you’ll play it cool all season long.
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The Mission EnduraCool™ Instant Cooling Towel comes in a range of colors and can be purchased at Brookstone, most sporting goods stores, and a variety of retailers.