Fools’ Errand

It’s been almost two weeks since our announcement that The Swoon Society is changing its name to Faint Club, but we continue to receive messages from people who did not realize that this was an April Fools’ Day joke. Many readers either missed the small print at the bottom of our post about the second rule of Faint Club, or didn’t click the link to our fake website and see the disclaimer on each page indicating that we were just having a little fun at your expense. So, even though we do enjoy writing about many Fun And Interesting New Things, we plan to continue swooning—and S.W.O.O.N.ing—for some time to come…no fooling!