I think most of us have a pivotal moment where we are living our young lives, oblivious to everything except Saturday morning cartoons and making sure your mom bought Hostess Fruit Pies for your school lunches. And then one day it happens. You realize there is something more out there, that there is a whole world filled with movies and music, art and culture (and, better yet, counter-culture). For me, music was the thing that woke me up, made me take notice and understand there was something great and magical outside of my Valley suburb. Music made me realize I was alive.
I remember the day it happened for me. The year was 1980. MTV had not launched yet. I was listening to KROQ (back when they really played alternative music) and “Whip It” by DEVO came on. I stopped what I was doing and stared at the radio, unable to move or breathe. I’d never heard music like this before. I felt crazy excitement—a buzzing inside my body that made me want to run through the streets and be wild. I felt free. I felt like I had found my tribe. I also felt a little afraid, as if, in this very moment, my life was changed forever and I could never go back to the way it was.
The first time I actually saw what DEVO looked like, I was babysitting and they were on The Merv Griffin Show. I knew I liked their music, but when I saw them, my jaw dropped and I gasped. What was going on with the weird red hats (called Energy Domes) and the jerky dance moves? Why are they all wearing the same outfits? What are those noises they are creating that I’ve never heard before? And—holy crap!—is that guy playing a keyboard like a guitar? I was swirling with questions, but there was no Internet to ask. I was giddy with delight, but there was no Instagram to document my happiness. I was alone in a strange living room with all this excited emotion and I didn’t know a soul who would understand how wonderful and important this moment was to me.
These days, I have a DEVO poster framed in my office and a DEVO action figure on my desk, and when I wear my DEVO t-shirt, I can’t help but feel happy. Recently, I found out that Atom Age Industries is making a fully licensed “Whip It Outfit and Energy Dome.” Not only can I be the uncontested darling of ANY Halloween soirée, I can look incredibly cool walking my dog and freaking out my neighbors. If they ask me what’s up with my outfit, I’ll just say, “We are DEVO. D-E-V-O.” That should put them right at ease. And the entire delicious ensemble comes in a super cool retro box that you are going to want to keep out in plain view for others to covet. At $40 for the whole shebang, I’m going to stock up. If there is ever a zombie apocalypse, I’m sure they will pass me over, because they will understand that I’m just way too awesome to gorge on, and they will probably want to come over and listen to some of my records. Atom Age Industries also has a RAD Booji Boy mask and many other trinkets and baubles to help you Devolutionize.
I still feel that buzzing inside whenever I hear a DEVO song. It is a good reminder that I am alive. If you need me, I’ll be the one in the red Energy Dome running wild through the streets.
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