Tomorrow we say goodbye to spring and usher in the lazy months of summer. Every year, as we straddle these two seasons, I think of the Spring/Summer 1987 issue of Victoria magazine, the one that started it all.
I first encountered Victoria in the fall of 1987 when my mother passed on an issue that a friend had given her. I immediately swooned over the elegant fonts, feminine design, and dreamy photographs by Japanese photographer Toshi Otsuki. When I discovered that this was the second issue of the magazine, I quickly ordered a copy of the premier issue. I had no idea then that this was the beginning of an enduring romance.
The magazine’s mission statement could be summed up in a single line within the pages of that first issue: “A Return to Loveliness”. The editors stated that, “We have looked to the graceful, gracious days of the Victorian era as inspiration for Victoria—for that was the elegant time that brought loveliness to everyday American life.” As a modern-day American girl whose heart was in 19th-century England, I was hooked.
The magazine went from being published twice the first year, to seasonally, to bi-monthly, and finally to monthly in the fall of 1989. The first four issues said Good Housekeeping’s Victoria on the cover, but by the fifth issue it was simply called Victoria. On the cover of the May 1998 issue, the word “Bliss” appeared above the name and has continued to be used in the magazine and on special issues to this day.
Over the years, I have struggled to describe Victoria and how it makes me feel when I read it, but this one word—bliss—sums it up. It’s difficult to categorize the magazine: a mix of fashion and beauty, home and garden, cooking and entertaining, travel, literature, enterprising women, and so much more. There is such a wealth and variety of features in each slim issue that I can savor it over days or even weeks, instead of mere hours.
There have been three Editors-in-Chief of Victoria, each with her own personal style. Under the direction of founding editor Nancy Lindemeyer, Victoria was shamelessly feminine and romantic. When Peggy Kennedy took over with the November 2000 issue, the magazine took on a cleaner, more streamlined look and started featuring longer, in-depth articles on weightier topics. During her tenure, there was an unfortunate redesign of the logo and layout that didn’t seem too popular with readers (myself included), but the content was excellent.
By this time, Victoria had seen me through my difficult college years and was a beloved and constant friend, so I was horrified to discover in 2003 that the publisher, Hearst Corporation, had suddenly and inexplicably shuttered the magazine. After years of badgering Kirsti to subscribe, I’d finally decided to give her a gift subscription when I was told that the June 2003 issue would be Victoria’s last. Without any advance warning for the editors, there would be no farewell issue, no thank you to the loyal readers, no look back at 16 years of loveliness and bliss.
I was devastated. Victoria had been my port in the storm of modern life. Whatever ugliness I witnessed on the news or in the streets could be wiped away by a few minutes spent within the genteel beauty of its pages. I felt as though someone close to me had died.
In the ensuing years, I would regularly flip through my collection of back issues, but I lamented the fact that there would never be another new issue of Victoria. However, unbeknownst to me, there was someone else who felt as I did, and she was in a position to do something about it.
In the summer of 2007, I received a postcard in the mail with the words I never expected to read: Victoria was coming back! Phyllis Hoffman, CEO of Hoffman Media (which publishes Southern Lady magazine, among other titles), had been a huge fan of Victoria and took on the task of bringing it back to life, becoming the third and current Editor-in-Chief. In a true return to loveliness, Victoria resumed publication with the November/December 2007 issue. All was once again right in my world.
The magazine took a little while to regain its footing and become the Victoria I’d known and loved, but after almost eight years, it remains a familiar oasis of loveliness and bliss. The reincarnated Victoria has continued the traditions of a yearly Writer-in-Residence and Artist-in-Residence, as well as annual British- and French-themed issues and one devoted to women entrepreneurs. It is published bi-monthly, but there are special issues seasonally, such as Gardens of Bliss and Holiday Bliss—plenty to provide me with a regular dose of beauty and peace amid the chaos of a rapidly-changing world.
I swoon in my appreciation of Phyllis and all of the editors and contributors who have worked together over the years to deliver the gift of Victoria to its readers (they are Staff Worthy Of Our Notice). I hope you’ll discover the wonders of this magazine for yourself and join me in saying, “All hail Queen Victoria!”
Stuff Worthy Of Our Notice™ in this post:
Victoria is available on newsstands and in digital format for iPad, Kindle, Nook and Android devices. The first 208 issues of the magazine (from 1987-2012) can be found on the Victoria Complete Collection DVD, which features two searchable DVD-ROMs that are compatible with both Windows and Mac.