Kombucha—that tart and trendy fermented tea beloved by hipsters and health nuts alike—can be an acquired taste, but it’s one I acquired long ago when “going raw” was all the rage and the only bottles of this beneficial elixir one could find on the shelves of natural foods stores were brewed by GT Dave.
At the time, I worked at an alternative healthcare center and had to pass by Whole Foods on my way home, so I’d frequently stop in for a bottle of GT’s Kombucha and enjoy a brief buzz from the fermentation. This was before most brands were recalled from store shelves in 2010 for reformulation to comply with alcohol limits. When they returned later that year, they had the same acetic zing and healthful probiotic cultures, but weren’t quite as fun anymore.
Until, that is, I caught the bouquet of this Bloom Spring Edition Kombucha from GT’s Living Foods. The blend of raw, organic kombucha with elderflower, jasmine, and violet hits all the right notes* while combining to create a unique floral flavor all its own. If you’ve been wary of trying kombucha or haven’t developed a taste for it—yet—Bloom might just grow on you.
While I feel a sense of well-being whenever I drink kombucha, the health benefits of this beverage are still being debated, but you can benefit Lady Gaga’s Born This Way Foundation every time you post a selfie on Facebook, Instagram, or Twitter with your bottle of @GTsKombucha and the hashtag #InFullBloom. GT’s Living Foods will donate $5 to the organization for each post through the end of June, so drink up and help this flower empower youth while putting you #InFullSwoon.
Stuff Worthy Of Our Notice™ in this post:
GT’s Bloom Spring Edition Kombucha
GT’s Kombucha can be found in the refrigerated section at Whole Foods, Sprouts, and most major supermarkets and natural foods stores.
*If they’d also added rose, I might not be able to calm down.
While we’re in a fleurry, let’s not forget the less flashy, but no less flavorful, Cardamom Rose Caramels from Vosges’ Exotic Caramel Collection. Rose water and cardamom powder are added to soft, creamy caramels, then enrobed in dark chocolate and topped with bits of crystallized rose. There’s a reason Vosges refers to the flavors in this collection as parfums: they unfurl with each bite, blooming on the palate the way a fine fragrance opens in the nose.
Grab the smelling salts, because The Swoon Society is proud to introduce a Scent Worthy Of Our Noses: SWOON Perfume! Reflecting our signature bouquet, this bespoke fragrance unveils sweet scents of 
The Swoon Society 